Enjoy travel and care for the environment is an idea that leads to concrete practices under the Environmental Protection Declaration for Sustainable Tourism by TAT in order to achieve 2 important results which are to reduce the effects of global warming and to create a sustainable tourism model. The concepts that attempt to cover and connect with all sectors both those who have a direct role in the tourism industry, mass media, including the general public by believing that this can make a huge attitude level change and lead to behavior change to make Thailand a destination for quality tourism.